Kombo : : : PS3 | 360 | Wii | Cube | Xbox | PSP | DS | Forums | Podcasts

AROUND KOMBO:
REVIEW
REVIEW: LittleBigPlanet PSP
It's fun, but lonely without multiplayer.
PREVIEW
Tony Hawk Shows Off RIDE
Preview of the RIDE and skateboarding peripheral
REVIEW
Resident Evil: Darkside Chronicles
Play the lost chapters of the RE timeline.
StumbleUpon Toolbar  
Posted by:
David Oxford
Senior News Editor
NEWS
Iwata Explains Wii Price Cut Not Due to Competition; Profits Falling Due to Lack of Content
November 3, 2009 | 9:37 AM PST

No one expected the Wii boom to last forever, and eyes have been on Nintendo lately as profits have begun to decline, with people wondering what Nintendo may have up its sleeve to remedy the situation.

President Satoru Iwata explained during an Investor Relations meeting that, rather than being driven to cut the price of the Wii as a result of mounting pressure from Sony and Microsoft, "underperformances were attributed primarily to the lack of continuous release of software titles which could strongly drive hardware sales and price cut of Wii hardware."

Nintendo Dpad reports that Animal Crossing and Wii Music failed to drive sales of hardware as Nintendo had hoped, leaving them a high and dry come Springtime. "Interesting enough though, Nintendo could have been in a better position had they not delayed Wii Sports Resort, which was supposed to come out in the spring. We have a feeling they regretted that decision greatly after the price cut."

Of course, more and better promotion of titles they do have could have helped. Just this past weekend, I was over at a family member's house and he was lamenting the lack of racing games on the Wii as we played Mario Kart Wii-- he had never even known Excitebots existed until I had told him.

Moving back to the games of the here, now, and near future, Iwata says that "We are aiming to regain the momentum during the upcoming sales season, and we are well in a position to do so." Part of that no doubt lies in New Super Mario Bros. Wii, which despite its lukewarm reception upon being unveiled at E3 is expected to bring in some big numbers.

"Nintendo banked on WiiMusic being an evergreen title that could follow in the footsteps of WiiFit, sales were not up to par, and console sales slowly dropped," Nintendo Dpad notes. "The result of all of this? E3 Nintendo shows us a new 2D Mario, 3D Mario, Metroid, and announces Wii Zelda is coming. Got a gut feeling Nintendo won't make this mistake again."

As for the effects of the price cut itself, the results have apparently been good, but not great: "With the price drop, sales returned to a certain level, but they just did not reach the level of last year around this time," Iwata stated. "Wii has stalled. We were unable to continually release strong software, and let the nice mood cool."

As another Dpad post points out, Nintendo was able to ride on Wii Fit, Mario Kart Wii, and Super Smash Bros. Brawl last year. "Those 3 have combined for an astounding 50 million copies sold," they add, "and were in the top 5 NDP all year, from release through Christmas."

This holiday season, things are expected to be different, thanks to the likes of Wii Sports Resort, Wii Fit Plus, and of course, New Super Mario Bros. Wii. Dpad predicts that when sales pick up again, analysts will attribute it to the price cut, rather than "the real reason, content." They add that if Nintendo had the content in place, a price cut may not have been necessary.

It appears the last holiday season and first part of this year have helped to serve Nintendo a bit of a wake-up call. Hopefully they can keep a pot on so that they will be ready for whatever comes next.

Got something that we should post on the site? Send it to us!
November 20, 2009
Happy Friday! Check out the new feature content we have available. Thanksgiving is right around the corner! Make sure you think about what you're most thankful for... Also, make sure you become a fan of Kombo on Facebook!!!

-- Ken Cauley, Editor in Chief

Kombo Breaker
FTW
Do you and your family celebrate Thanksgiving?
Vote!
(11/21/09 | 1:10 PM PST)
Sonic Races into LittleBigPlanet
(11/20/09 | 9:55 PM PST)
Supreme Commander 2 Moves Out in March
DiRT 2!!!
  • DiRT 2 for Xbox 360 or PlayStation 3
    Enter to win!
    E-mail us and include your full name, age and mailing address to enter.

  • Software
    Hardware
    All Time
    Weekly
    8.75m Japan
    26.08m America
    21.86m Others
    56.69M 
    1.19m Japan
    19.24m America
    12.94m Others
    33.37M 
    3.89m Japan
    10.32m America
    12.48m Others
    26.68M 
    28.36m Japan
    39.12m America
    46.54m Others
    114.01M 
    13.12m Japan
    17.80m America
    21.88m Others
    52.80M