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Posted by:
David Oxford
Senior News Editor
NEWS
Fils-Aime Likes Nintendo's Chances Against Competing Motion Controls
November 12, 2009 | 12:26 PM PST

Though there are those who seem to believe the Wii Remote is destined for an early grave, thanks to the likes of Sony's Wand and perhaps Microsoft's Project Natal even more so, Nintendo of America President Reggie Fils Aime isn't worried about the competing tech.

At the BMO Capital Markets' Digital Entertainment conference in New York, Fils-Aime said "We applaud anything that will further expand the market of game players; it's in everyone's best interest."

"But all of this talk around new motion controllers does make me think about the people who initially said that the Wii Remote was just a fad," he added. "I wonder what happened to those people?"

"For some reason," he continued, "No one's invited me to a firsthand demo of either of the other motion controllers reportedly in development. I don't know what they'll cost, and I don't know what software they'll operate."

Go figure.

Gamasutra notes that Fils-Aime gave some sales stats for the Wii, noting that the company has sold 22 million units in the United States, with 26 million extra Wii Remotes sold both by themselves and as a pack-in with Wii Play.

And since its launch, 3.8 million units of Wii MotionPlus have been sold, which Fils-Aime said "represents our second generation of motion control before anyone else has even introduced a comparable device."

"Yes, it could be that our current 100 percent marketshare in motion control could lose a couple of points," Fils-Aime would admit, "But... with a head-start of over 51 million controllers, I still like our chances."

In an interesting sort of turnaround, Fils-Aime would go on to propose the possibility that the Wii has already exhausted the expansion of the market for motion controls. "How much more can the expanded audience expand?" he wondered aloud.

But in answer to that, he says that Nintendo's research has found that there are still "tens of millions" of Americans who are interested in becoming gamers, yet have not invested in a console. More than half of them are female, with the largest percentage being over the age of 25. Fils-Aime hinted that those consumers were more likely to be reached by the Wii's "continuing redefinition of what a video game is, along with increased pick-up-and-play capabilities."

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