An entire store dedicated to EA Sports Active for the Wii?

It's kind of a crazy notion to think about-- an entire brick-and-mortar retail establishment set up to seemingly sell one thing, and one thing only: a pair of titles available for a single console.

And yet, that's what one NeoGAF member discovered in downtown San Francisco, "a few blocks from the Apple Store."

Despite the look, however, it seems to only be a seasonal shop set up for the holiday season, as evidenced by it opening on November 15th, and being scheduled to close up shop on December 14th. The EA Sports Active website blog reveals that there are only two such stores in existence for that period:

The EA SPORTS Active Pop-up Training Centers will be in San Francisco and Boston from November 15 – December 14, 2009. Visitors to the EA SPORTS Active Pop-up Training Centers will enjoy a personalized introduction to EA SPORTS Active from our EA SPORTS Active Trainers at one of our state-of-the-art demo stations, who will show them how to create a custom workout specific to their fitness level and goals, as well as how to use the in-game journal to track healthy nutrition and fitness habits.

Consumers who already own a Wii system and want to explore the Active products further in the privacy of their homes can borrow either EA SPORTS Active Personal Trainer or More Workouts from the lending library.

• San Francisco Location: 39 Stockton Street, San Francisco, CA 94108

• Boston Location: 156 Newbury Street, Boston, MA 02116

Locations open:
12:00 pm to 7:00 pm Monday to Friday
10:00 am to 6:00 pm Saturday - Sunday

What I find intriguing is the part about a "lending library" to try out the game, though I imagine that credit cards are involved, just in case someone "forgets" to return their loaner.

Nonetheless, this is a very interesting way to get word out about their product. What other games do you think could support a holiday store of their own?