I'm not sure what to think on this one. According to Coffee with Games, who provided the above image, Super Smash Bros. Brawl's data on the Nintendo Channel shows that it has surpassed 100,000,000 hours played.

Strangely enough, however, the screen I have on the Nintendo Channel right now does not match this; it only shows 11,305,457 hours played. Perhaps there is a separate Nintendo Channel for Canada, and this is merely a reflection of hours played north of the border? We'll contact Nintendo and try to find out.